If you have online presence, it is important for you what drives traffic to your website. While social media marketing and social media optimization are grabbing headlines these days, there can be no denying the fact that most websites still get most of their traffic through search engines. Search engine return top results based upon the keywords and phrases used by people in their browsers. Are you aware of the latest and most popular search terms relevant to your niche? If not, then you are inadvertently diverting traffic to your competitors. Is there a way to find out the most popular and high performance keywords so that you can include them in the content? Yes, it is very much possible today because of the presence of SERP rank tracker tools.
SERP is a term that stands for search engine results page. What a SERP rank tracker does is to find out the ranking of your website in just a few seconds. This means you can now confront your SEO expert and tell him that his efforts are not bringing desired results if you find that the ranking of your website is not improving. If the ranking of your website is improving with passage of time, you know that your efforts are moving in the right direction.
But there is another very important use of SERP rank tracker. It can be sued to get down to the most popular and high performing keywords that can be used in your website. If you are not satisfied with the amount of traffic you are receiving on your website, the culprits may be keywords. You have nonperforming keywords in the content of your website and they are doing nothing to attract new visitors to your website. By using this online tool called SERP rank traker, you can include the best keywords to increase traffic.